Cycling races rely much more heavily on sponsorship support than do average stadium sports; they are not the most spectator friendly events, and for that reason, there is no ticket revenue. The ... continue reading
The Tour of America Blog
The 7 Reasons Why the Tour of America Will Succeed
Our seasoned Tour of America team has learned some important lessons over our decades of sports marketing experience, chief among them: we understand the elements that go into a viable business model ... continue reading
The Tour of America Brand – An audio post
I had the pleasure of expounding on the thinking behind the Tour of America brand with my friend and brilliant graphic designer, John Hartwell. Enjoy the full podcast here: Building a New Sports ... continue reading
The Tour of America, #MeToo & #Time’sUp – Where we Fit in
Sports has long been a powerful means of facilitating positive social change. As a shared experience for large and very diverse groups of people, sports events provide an authentic platform for ... continue reading
Our Mission – Part 3 – Using the World’s Greatest Example
The Tour of America will solve the world’s biggest problem, by engaging in the world’s most universal activity using the world’s greatest example. To review, we've made the case that global gender ... continue reading