I had the pleasure of expounding on the thinking behind the Tour of America brand with my friend and brilliant graphic designer, John Hartwell. Enjoy the full podcast here: Building a New Sports ... continue reading
The Tour of America is a multi-stage elite women’s cycling race.
Our targeted launch date is the summer of 2019. The Tour of America is a multi-stage cycling race that will be established exclusively for the world’s most elite women cyclists. The opportunity that exists is significant: there is currently no women’s cycling event that parallels the men’s Tour de France – the most lucrative annual sports event in existence. This property will fill that void and meet the demands of the elite women’s cycling community while adding a new event of unprecedented magnitude to the international sports calendar. It is our brand vision to establish this race as that counterpart. Our primary mission is to create the premier race that attracts the best women’s cyclists in the world year after year. Our vision for Year 1: a race route that will travel through the Northeast corridor, from Boston to Washington, D.C. – an area populated by 50 million people.
The Timing is Right
A convergence of ideal conditions & events. The race will fill the void in the global sports calendar for a women’s Tour de France. It will capitalize on media trends by creating valuable sports content.
A Proven High-Powered Team
We have assembled a strong, seasoned and talented core team with broad and relevant leadership experience.
Cycling Community Support
The Tour of America concept is supported by USA Cycling, the Women's Cycling Association (WCA) and the UCI's vision to grow cycling in North America.
A Platform for Women's Empowerment
More than a bike race, the Tour of America's mission is to help address the world's biggest problem, by engaging in the world's greatest activity using the world's greatest example.
We have assembled a team of experts to lead, market and operate the Tour of America at a global level.
Lynn MorganChief Executive Office
Kevin DonovanFounder and President
Maria SolomonSenior Manager Corporate Sponsorships
Chris AronhaltRace Operations Manager
The Tour of America route will rotate to different regions of the country each year.
In Year 1, we hope to launch in the Northeast Corridor.
Sports has long been a powerful means of facilitating positive social change. As a shared experience for large and very diverse groups of people, sports events provide an authentic platform for ... continue reading
The Tour of America will solve the world’s biggest problem, by engaging in the world’s most universal activity using the world’s greatest example. To review, we've made the case that global gender ... continue reading
The Tour of America will solve the world’s biggest problem by engaging in the world’s most universal activity using the world’s greatest example. The second part of our mission is the “how” – How ... continue reading
The Tour of America will solve the world’s biggest problem, by engaging in the world’s most universal activity using the world’s greatest example. How’s that for a mission statement? Let me ... continue reading