Four years ago, as I walked my dog through the neighborhood, I caught a couple of boys playing soccer in their front yard. In a timeless practice of every imaginative boy, they were doing their own ... continue reading
The TOA Business Model
7 Perfect Sponsors for The Tour of America
Cycling races rely much more heavily on sponsorship support than do average stadium sports; they are not the most spectator friendly events, and for that reason, there is no ticket revenue. The ... continue reading
The 7 Reasons Why the Tour of America Will Succeed
Our seasoned Tour of America team has learned some important lessons over our decades of sports marketing experience, chief among them: we understand the elements that go into a viable business model ... continue reading