Why is The Tour of America Important?

Cycling is a universal pastime and the only activity that is a sport, a leisure activity, a form of exercise and a means of transportation. For this reason, cycling as a sport is something that is relevant in some way to literally hundreds of millions of people – and half of those people are female. Sport has the power to unite people in a way unlike any other global institution, and because cycling is a universal activity, it is among the most far reaching of sports. In parallel, the progress of women is representative of the progress of humanity. The Tour of America will represent progress for women within the global institution of sports, and because cycling is universal, it will engage and inspire girls and women around the world, raising awareness of issues related to gender equality and women’s empowerment.