Why is The Tour of America a Good Sponsorship Opportunity?

Many people say that cycling is the new golf and that many important decisions are now negotiated on bikes rather than greens. That may be true, but at a broader level, cycling delivers an affluent demographic of fans, participants and competitors from every walk of life in the U.S. There are nearly a billion cyclists around the world and over 17 million active cyclists in the United States. Those American cyclists have an average household income of US$87,0000, and 72% of them have a college degree or higher. The event will also be an attractive vehicle to engage Millenials; as an authentic, inclusive and inexpensive event to attend (its free), the Tour of America will deliver a powerful social impact and rely heavily on social media to interact with its American and international audiences. The Tour will also offer numerous activation opportunities. For complete information on the sponsorship opportunity, contact us at info@thetourofamerica.com