Why is The Tour of America a Good Investment Opportunity?

For the growing number of media companies, the demand for compelling sports content has never been higher. Sports is one of the last remaining shared experiences – an event that people watch live from multiple vantage points (on-site, on TV, on their tablets and on their phones). As a result, sports provide media companies and commercial partners with greater visibility and increased likelihood that viewers will see and watch their advertisements. A sports event is virtually “DVR-proof” because it is experienced as it is happening, and this has increased the high demand from media companies, private equity firms, entertainment conglomerates and other entities for ownership stakes in the sources of sports content, aka, the rights holders of sports events. We believe the Tour of America will become an established, globally recognized event with a regular following, and once it is, the desire to own a stake in the race will dramatically increase. For more information on the sponsorship opportunity, contact us at info@thetourofamerica.com