An exciting new international sports event
The Tour of America is a multi-stage elite women’s cycling race with a targeted launch in the summer of 2020. The race is intended to emerge as a premier women’s event that will become the ultimate test in the sport – a women’s counterpart to the men’s Tour de France. The route of the race will rotate to a different region each year and showcase some of the greatest athletes in the sport as part of the UCI’s Women’s World Tour.
An event with a powerful social impact
The Tour of America is more than a race – it’s a statement that will inspire and empower women and girls around the world. The race will serve as a platform to communicate the importance of women’s education, leadership and equality worldwide. We will do this through our sponsor-driven marketing programs and the globally distributed imagery and video of these great women athletes. The Tour of America will offer women the chance to be the sole focus, to compete at the top of their sport and climb to the top of the podium.