Our vision is to generate a powerful global impact that raises awareness and advances the following causes through this high visibility event:
- Women’s empowerment and leadership development
- Global gender equality – ending worldwide gender discrimination and abuse
- Education – Engaging girls and young women in the STEM fields of study
Along with these core messages, we will offer a set of secondary communications platforms developed in collaboration with our key stakeholders:
- Environmental Sustainability through the promotion of cycling
- The health and family benefits of cycling
- Local community non-profit causes and initiatives
- Corporate partner/sponsor non-profit causes
Our corporate partnerships will provide a full range of marketing assets and activation opportunities, including:
- Title/Presenting Partner designation (one sponsor)
- Broadcast advertising inventory
- Digital / social media presence
- Podium / Ceremony sponsorships
- Festival / Concert / Caravan presence and title sponsorships
- On-site Expo for product showcasing and sales
- VIP Hospitality programs and viewing parties
- Co-branding licensing and merchandising rights
There are a billion cyclists around the world and over 17 million active cyclists in the U.S. representing an affluent and highly-educated demographic that continues to grow and diversify. For more information and a review of our complete value proposition and partnership opportunities, send us an e-mail or call 404-667-7768.